How often do you recognize a car from its make, rather than the ever visual logo on the front grill? A logo is a visual shortcut to a product or company. A logo design establishes your identity. Every time a potential customer visits your website, opens a newsletter or accepts your business card, they are seeing your logo, the logo you chose to represent your business. The market is flooded with logos. If you want to make a lasting impression on your target viewers, making th